Business
‘Special relationship’ marks successful year for Wisbech technology company
A Wisbech technology company, Anglia Components celebrated the tenth anniversary of its relationship with one of the world’s top manufacturers of semiconductor devices.
The event followed a year in which the two companies grew their business together despite an exceptionally challenging industry environment.
Anglia was appointed as UK and Ireland distributor for Analog Devices in 2012, with a specific brief to expand the semiconductor manufacturer’s customer network in the UK. Anglia has doubled its sales with Analog Devices over the last five years.
Peter Hellstroem, Vice President of Sales in EMEA at Analog Devices, said, “This occasion is exceptional for the way our partnership has grown over the length of time we have worked together. Anglia’s formula of a real and deep understanding of Analog Devices’ key focus markets and technologies, as well as its exceptional relationships with UK customers, has been valuable to Analog Devices.”
John Bowman, Marketing Director at Anglia, said: “Analog Devices has changed dramatically over the last ten years and Anglia has adapted with them to make the most of the new opportunities that emerge.
“Their strategically smart acquisitions of Hittite, Linear Technology, and Maxim Integrated broadened their portfolio and made their offering more comprehensive and attractive to customers across all the markets that we serve, especially industrial, healthcare, wearables, power management, communications, metrology, and instrumentation.
“They have also developed more of a systems and solutions approach, which again chimes well with what our customers are looking for.”
Mr Hellstroem added: “We appointed Anglia to reach customers where we didn’t already have a presence.
“They have been successful at this from the first years of our relationship, and even ten years on they continue to bring us opportunities with new customers.
“This is down to the commitment and energy of their account management and their fully trained and dedicated FAE team.”
About Anglia
Anglia is the UK’s leading independent authorised distributor of semiconductors, optoelectronics, interconnect, passive and electromechanical components. A signatory of the ADS SC21 programme, the company holds AS9120, ISO9001 and ISO14001 accreditations.
Anglia stocks over 2 billion components from over 1.3 million product lines in the UK. Components from every supplier are stocked in depth and breadth for same-day dispatch.
Further information can be found at www.anglia.com
