‘Cookie king’ Nathaniel Woodward is closing Woody’s Waffles in Wisbech on Saturday, blaming a massive increase in supply costs.
Nat, who moved premises to Bridge Street from Union Street, last summer, announced the shock closure in a Facebook post.
“It’s with a heavy heart I post this,” he wrote. “Woody’s Waffles will be closing its doors for the final time this weekend.
“I would like to thank every single one of our customers for your support.
“We will miss you.”
He explained that the biggest reason is economics.
“In the last four months we have seen the number of customers, and deliveries, but less than half the takings. And there has been a massive increases in supply costs, cutting our profits by well over 75 per cent”.
Last September he made the move to Bridge Street, describing it as “so exciting and we are moving to a better place allowing better seating area, more modern looking”.
Longer opening hours followed, more desserts hit his shelves, and his range of products increased.
But, like many others, he has become a victim of the current economic climate that continues to wipe out small businesses.
EDITOR’S NOTE: Photo of shop opening courtesy of ‘Wisbech Tweet’